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The philosophy of the marketing concept aims to give satisfaction to the desires and needs of buyers / consumers. All activities within the company that adhere to the concept of marketing must be directed towards meeting these objectives.

Definitively it can be said that: The concept of marketing is a business philosophy which states that satisfying consumer needs is an economic and social requirement for the survival of the company (Stanton, 1978).

Important Elements in the Marketing Concept:
Market oriented is consumer oriented
Preparation of integrated marketing activities
Achieving the level of customer satisfaction
The concept of management essentially includes the efforts and strategies adopted by management in order to achieve a level of customer satisfaction.

Marketing Management is analyzing, planning, implementing, and supervising programs that aim to generate exchanges with the intended market with the aim of achieving company objectives.
This system also includes instructions about the knowledge and skills needed to study Marketing Management such as:

Marketing Management
Principles of Marketing
Marketing research
Marketing Management
Strategic Marketing
Marketing Services
International Marketing
Consumer behavior
Integrated Marketing Communication
, etc.
Start Learning in Marketing Management. Get a quick view of the requirements and details about the school, job assignments and certifications to find out if this is a career for you to get a Bachelor's degree in Marketing Management

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April 1, 2020, 2:05 a.m.

Marketing Management

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